Multi-channel marketing is defined by many organizations, unsurprisingly, as communicating with and marketing to prospects and customers across many channels, including online and offline.That means instead of running a single start-and-stop campaign or using one marketing tactic, like TV or email, marketers today are pacing with how consumers operate: in lots of places all at once.Mutli-channel marketers, then, are ones who identify the channels their target customers are using and understand how their target customers move from one channel to another to create a congruous experience.
Why Multi-Channel Marketing?
Understanding the advantages and disadvantages of each advertising medium is crucial to building an effective multi-channel campaign. At Direct Results Marketing, we take the time to research and understand these differences and combine them in ways that will drive the most traffic to your showroom floor.
The multi-channel marketing campaigns of Direct Results Marketing were designed for 2 reasons:
- Research shows that it takes an average of 7 “touches” in order to make a sale.
- Multi-channel marketing is important for the simple reason that you must be where your customers are. AND THEY ARE EVERYWHERE!!!
The Science Behind Multi-Channel Marketing
Neuroscientific studies show that you should use digital ads when looking to gain attention and quickly deliver your message. However, print materials like direct mail, billboards and magazine ads have a more pronounced emotional effect on consumers. For dealerships who want advertising with long-lasting impact and easy recollection, a physical ad simply has more psychological influence.Based on studies like these, we are able to create the correct delivery order and mixture of messages that will ultimately give you the highest return on auto advertising investment possible.
It’s also important for you to engage with your customers on as many platforms as possible for the simple fact that not everyone responds to the same type of advertisements. Our multi-channel marketing allows your message to be consistent and synergistic, reaching all types of prospects, no matter what their purchase decision tendencies may be.
Contact Us Today
We know the importance of getting your message to as many people as possible. If you’re ready to take the next steps to improve your marketing strategy, then contact Direct Results Marketing today! Contact us today to start your marketing strategy!
Contact Us Today
We know the importance of getting your message to as many people as possible.
.If you’re ready to take the next steps to improve your marketing strategy, then contact Direct Results Marketing today!
Contact us today to start your marketing strategy!