September 18, 2019

Digital “Attribution” is Often Spelled “B-A-L-O-N-E-Y”

Digital-only agencies will talk to you about the magic and murky word “attribution” as if it is exact, but you can understand that word is spelled “B-A-L-O-N-E-Y”. It is trying to answer these question for digital advertising: Who touched the customer? When did they touch the customer: first, last, middle touch? What digital channel did they use? How often? Well, hmmm: Are the five (on average) digital advertising efforts at a typical dealership going to […]
September 18, 2019

Humans Live in HOUSES, not WEBSITES

You can certainly still rely on good advertising, if it is done well, across every medium from digital to print to TV/Radio. Wherever humans ARE as they experience the real world. However, if you listen to digital-only advertising agencies, you’d think that people somehow actually live only online and never experience any TV, or radio, or read any mail they get. In fact, a great deal of advertising is sold to dealerships with the “latest […]