You can certainly still rely on good advertising, if it is done well, across every medium from digital to print to TV/Radio. Wherever humans ARE as they experience the real world. However, if you listen to digital-only advertising agencies, you’d think that people somehow actually live only online and never experience any TV, or radio, or read […]

Digital-only agencies will talk to you about the magic and murky word “attribution” as if it is exact, but you can understand that word is spelled “B-A-L-O-N-E-Y”. It is trying to answer these question for digital advertising: Who touched the customer? When did they touch the customer: first, last, middle touch? What digital channel did