We don't just send leads. We put buyers on your floor.
Direct mail, digital, email, social and streaming TV for car dealerships and local businesses — built around clean data, with every lead followed up until it books or walks in. Sixteen years in, our clients stay because we tell them the truth about what will work.
Ranked 102nd among the fastest-growing private companies in America.
Inc. magazine placed Direct Results Marketing at number 102 on the 2015 Inc. 500, on three-year growth of 3,283.4%. Ninth in Texas. Third in the Houston–Sugar Land–Baytown metro. That was Bobby's run, and it is a matter of public record.
Every channel. One team.
Automotive is our specialty — every campaign, script and offer is built for how car buyers actually behave. The same email and saturation mail programs work just as hard for local businesses, schools and nonprofits.
Get more leads
Nine channels, one team running them. Hover or tap any channel to watch it work.
- 01Facebook event campaignsEight-day conquest events that put ready-to-buy leads on your floor.
- 02Instagram & social expansionNEWThe same event and creative running wider. Every lead in one inbox.
- 03UGC video adsNEWCinematic, fully branded video for your store. Zero filming on your end.
- 04Event landing pagesNEWEvery click lands on a branded page built to book, not to browse.
- 05Direct mailConquest mail to in-market buyers, plus mail to your own customer database — hitting qualified buyers alongside the conquest list.
- 06Roku streaming TVNEWYour store on the living-room screen — including the cord-cutters regular TV misses.
- 07Google AdsIn-market shoppers searching for your makes and models, sent straight to your inventory and booking page.
- 08YouTube adsVideo ads in front of local buyers while they watch, targeted to your market and the makes you sell.
- 09TikTok adsShort-form video that reaches the next generation of buyers where they actually scroll.
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Name, address, and VIN.
Most agencies report the leads they sent you. We match ours against your sold report — so you see who we brought in, who showed, and who actually bought. It answers the question every dealer is really asking — did this campaign sell cars? — and it holds us accountable to the answer.
What dealers say when we're not in the room
Three dealer campaigns. 423,034 emails. Every number.
Taken straight from the sending platform's own reporting — not a case study we wrote about ourselves. The stores aren't named here because that is their business, not our advertising.
| Store | Delivered | Views | View % | Clicks | Click % |
|---|---|---|---|---|---|
| Chrysler Dodge Jeep Ram storeSep 2026 · 14 tracked links | 100,000 | 16,748 | 16.75% | 2,294 | 2.29% |
| Ford storeAug 2026 · 7 tracked links · four drops | 200,000 | 27,025 | 13.51% | 1,664 | 0.83% |
| Chevrolet storeAug 2026 · 11 tracked links | 123,034 | 15,753 | 12.80% | 1,005 | 0.82% |
| Combined | 423,034 | 59,526 | 14.07% | 4,963 | 1.17% |
Where the money actually is. View rates sit in a narrow band — 12.8% to 16.8%. Roughly the same share of any decent list opens the email. Clicks do not behave that way at all, and that gap is the part a program can move.
The best performer also carried the most tracked links and the highest open rate, which points at list quality as much as creative. Three campaigns cannot separate those two causes. We would rather name the variables than sell you a theory.
Rates say the email worked. The clicks say what the market wants.
Every click is a named person on a specific page. Here is where 2,294 of them landed across 14 tracked destinations in one campaign.
The most-clicked destination was the service scheduler.
More than any vehicle page, on an email sold as a new-car sales event. That is fixed-ops revenue arriving out of a retail campaign, and most stores never see it because nobody reads the link report.
Inside new inventory the traffic went to specific metal — RAM 1500 at 286, Wrangler at 275, Grand Cherokee at 215. That is the merchandising order for the next drop, taken from the market instead of guessed at. Another 184 clicks hit Value Your Trade: appraisal appointments sitting in a click report. A store working those two lists reaches 500 people the same day.
Founded by Bobby Walenta. Carried on by his wife.
Bobby Walenta started Direct Results Marketing in 2010 and spent fifteen years building it on one principle — tell the dealer the truth, even when the truth costs you the order. After he passed, his wife Loree took over as owner. Holly, who ran production alongside Bobby for years, still runs it today. The clients who worked with them then work with them now.
Family-owned and woman-owned, still in Texas, still built around automotive.
Tell us what you're trying to sell, and when.
We'll tell you honestly what it takes, what it costs, and whether it's the right campaign for your store this month.